Our Story
Frankly Raw was established in Geelong, Victoria, created from a love of all thing’s health and wellness. A family brand bringing you the most delicious peanut butter, using just two ingredients: Australian grown peanuts and Murray River Salt.
Fran and Jimmy have been making this spread for friends and family since 2014. Although life was already busy, they always found time to make it for those asking for more. Strong supporters like her parents would leave bags of peanuts at the front door when they were ready for their next batch. Until one day Jimmy threw it out there "why not give the people what they want?"
2021 was the year for change. A year for setting new goals. If a few people loved the stuff, then the path was set.
And a new chapter began.
What you put into your body is just as important as what you put into the earth, so making a product that was good for both was a no brainer. A major focus for Frankly Raw is to absolutely align with their values on sustainability and create a positive environmental footprint.
Our Story: What Goes Into the Jar Matters Just as Much As the Jar Itself
When we set out to create our peanut butter, we weren’t just thinking about flavour (though trust us, that part’s deliciously important too). We were thinking about the whole picture—every ingredient, every process, every piece of packaging. If it was going into our jar—or was the jar—it had to be clean, sustainable, and able to return to the earth without leaving a mess behind.
As word spread and the love for our peanut butter grew, we hit a bit of a crunchy roadblock. We realised that many nut butters out there when we began this quest in 2021, weren’t made with 100% Australian ingredients. That didn’t sit right with us. So, the hunt began...
Our peanuts are proudly grown in Kingaroy, QLD, and the pinch of salt comes straight from the Murray-Darling Basin in North West Victoria. Every ingredient is Australian, just like us. And the commitment doesn’t stop there. Our jars and even the bigger buckets for our dedicated nut lovers? Aussie-made and fully recyclable.
Then came the labels—because yes, even that matters. We went the extra mile to ensure our inks, glues, and printing processes were earth-conscious and kind. And let’s talk packaging: from day one, we chose glass jars for quality and sustainability. As demand grew (and so did appetites!), we introduced our supersized BPA-free, recyclable plastic buckets—still made in Australia, of course.
Every step of our process, from the slow roasting of our peanuts to the hand-pouring into jars, is done with love and care. Even the boxes we ship in are compostable—because we’re not just making peanut butter, we’re trying to leave the planet better than we found it.
And so splitting time between running day jobs, another home business, starting this and family life began. Living close to the CBD of Geelong in Regional Victoria, with daughter Stella (9), YUMCHA the Labradoodle, 5 chickens, 2 ducks, 8 fruit trees, a herb garden and of course the worm farm keeps everyone running on crazy time. This is where the inspiration comes from and who knows what else might get thrown in along the way. Watch this space.
